Website Lead to HubSpot Contact + Slack Alert

Leads that wait get cold: research says response within 5 minutes multiplies conversion, yet most small teams batch-import form fills into the CRM 'when someone gets to it'. This workflow wires your website form straight into HubSpot - creating the contact or updating it if the email already exists - and pings sales in Slack immediately, for free.

What this workflow does

1. A Webhook node gives you a URL - point your website form's POST at it.
2. A Set node maps the form fields to HubSpot properties: email, first name, last name, company, message.
3. A HubSpot node upserts the contact (create if new, update if the email exists).
4. A Slack node alerts your sales channel with the lead's details and a link to the contact.

Setup guide

1. Import the JSON into n8n (Workflows > Import from File).
2. Open the Webhook node and copy the production URL into your website form's action (fields: email, firstname, lastname, company, message).
3. Connect HubSpot with a private app token (crm.objects.contacts scopes: read + write).
4. Connect Slack and choose your #sales or #leads channel.
5. Activate the workflow and submit a test lead - check HubSpot Contacts and the Slack alert.

FAQ